Google Ads for Beginners – MARCH 30 & 31, Hyderabad

Google Ads for Beginners

If you are just getting started with Google Ads or want to know what is ads or just stepped out of college, then this is the crash course is for you. Our hands-on Google Ads training focuses on how Ads works, how to create and structure your account, and how to create a campaign from start to finish.

Google Ads Crash course is ideal for anyone who needs to clean up campaigns or start them from scratch.

Understanding online advertising is and where PPC fits in.

Introduction to Ads and available platforms in ads.

Understanding Ads Terminology.

How to structure your account, campaigns and ad groups to position yourself for success

How to research, identify and refine the keywords and match types you will be bidding on

Tips for writing great text ads that will stand out from the competition

How Quality Score works and why it is so important in the Ads auction

Creating your first campaign and targeting users by geography, language, device, day of week and time of day

How to structure your account, campaigns and ad groups to position yourself for success

Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types

Introduction to Display advertisement.

Understanding the reporting features of AdWords and leveraging key user interface components

Tracking conversions and measuring ROI from your campaigns

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